Toshiba Singapore Pte Ltd – B2B Marketing Research Intern

B2B Marketing Research Intern

Preferably 2 mths (Sep / Oct 2012)

Retail / eCommerce

$750 monthly

Toshiba Singapore Pte Ltd, a subsidiary of Digital Products & Services Company of Toshiba Corporation, is involved in sales and marketing of visual and household consumer products, personal computers, electronic imaging products and hard disk drives, visual products engineering and Asian Headquarter for TV products. Toshiba Singapore Pte Ltd was founded in 1974 and has 210 employees, with an annual sales turnover of USD 545 million.

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B2B Marketing Research

Objective: Improve Toshiba's B2B marketing & benchmark against competitors' B2B marketing efforts

Job scope:

Competitor analysis in Singapore market, e.g. market research on competitors' B2B marketing strategy in retail channels (POPs, product displays, channel loyalty), online, print media,etc

Benchmark B2B marketing of Toshiba companies worldwide

Recommend improvements to B2B marketing for Toshiba in Singapore market

The Person:

Efficient in MS office, analytical & research skills