Company
Starwood Hotels & Resorts, Asia Pacific
starwoodhotels.com
Designation
Intern - Digital Marketing
Date Listed
29 Apr 2015
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
From May 2015, For At Least 6 Months
Profession
Marketing / Public Relations
Industry
Hotel and Accommodation Services
Location Name
6 Temasek Boulevard #40-01 Suntec Tower 4
Allowance / Remuneration
$800 - 900 monthly
Company Profile
Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with more than 1000 properties in over 100 countries, is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien®, Aloft®and ElementSM. Starwood Vacation Ownership, Inc., a subsidiary of Starwood Hotels & Resorts Worldwide, Inc., is one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com or www.starwoodvacationownership.com.
Job Description
Are you a digital native? Do you want to gain experience with the world’s most innovative hotel brands like W, Westin, Aloft, Four Points or St. Regis? Do you want to be involved in cutting-edge, digital marketing?
Join us on a 6 month internship & work closely with our passionate digital team in the most innovative, luxury hotel group in the world! This is an Asia-Pacific role that will support the divisional digital team on digital marketing projects & while honing your skills on content creation and social-analytics on Instagram, Facebook, Twitter, WeChat and other rising digital social and mobile platforms!
Marketing initiatives managed by this role include:
- Digital marketing campaigns for Asia Pacific – mobile apps, branded sites, search, social media, display, email etc.
- Search Engine Optimization (SEO)
- Video curator for Asia Pacific hotels
- New Hotels digital marketing launches
- Online Travel Agencies (OTA) marketing campaigns
- Digital performance reporting
40% - Digital Marketing and Website Content Management / Site Maintenance
- Support the needs of regional teams and agencies to implement digital marketing tactics for hotels in Asia Pacific
- Coordinate efforts in property website localization and expansion
- Assist in building landing pages for divisional campaigns
- Curate
videos for all Asia Pacific property webpages
- Update strategies on key digital platforms and share best practices to deliver increased presence and incremental revenue to hotels
20% - Social Media
- Leverage on social media tools to ensure hotels have a strong presence on social networks and maximize opportunities in new platforms (Facebook, Twitter, Instagram, WeChat, Line, Tripadvisor, Youtube, etc).
- Monitor buzz for Starwood brands and set up policies for all properties and brands under the Starwood umbrella.
- Report on social media performance
20% - Third Party Site / Online Travel Agency (OTA) Account Management
- Assist
in launching OTA marketing campaigns for new hotels
- Generate monthly reports from third party partners
- Share monthly insights on production, trends, booking and stay patterns as well as channel analysis
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
- Digital native and fast-learner
- Data driven yet creative, results oriented
- Enthusiastic and a “can-do” attitude
- Innovative, start-up spirit
- Takes initiative, anticipates needs, very pro-active
- Organized, detail-oriented and deadline-sensitive
- Excellent communication skills; Demonstrates poise, tact and diplomacy
- Experience managing external agencies (e.g. media, creative, social and technology partners etc.)
- Keen understanding of the digital environment
- Proficient in Microsoft Office (namely Excel and Powerpoint, Photoshop would be an added advantage
- Students pursuing Bachelor/ Masters in Marketing, Advertising and/ or Communication (other fields in technology or computer science can be considered but must have a keen interest in digital marketing)
This position is already closed and no longer available. You may like to view the other latest internships here.
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