Hume Brophy Singapore – Account Associate

Responsibilities: Assist the account team in the day to day execution of the Hume Brophy’s communications mandates. 

Principal Responsibilities:

• Learn the fundamentals of client service, media and stakeholder relations, and communications materials development. 
• Develop a solid understanding on how to deliver value to Hume Brophy’s clients and account team(s) through day-to-day activities.

General Responsibilities                                                                                                   

Client Service:

• Build an understanding of clients’ industry and competitive landscape by monitoring key news outlets, trade publications, and web outlets for client, competitor, and industry news that are relevant to the clients and to the Hume Brophy business. 
• Hone research skills for the purposes of drafting proposals, venues sourcing, and story pitching opportunities. 
• Assist in drafting client and media documents and presentations including agendas, press releases, letters, features, briefing notes, memos, call recaps etc. 
• Learn clients’ business goals, working style, and expectations so as to better serve and meet their demands.  

Media Relations: 

• Research and maintain up to date and accurate media and stakeholder lists for clients and projects.
• Develop a good understanding of the media landscape, how it operates and become skilled in identifying key contacts that are relevant to the client’s business. 
• Monitor, track, and update the internal team when media coverage is published. 

Digital Media: 

• Be familiar with digital influencers and the function of digital media in a client’s media/PR plan. 
• Develop a firm understanding of the various social media and influential blogs in your client’s industry. 
• Develop skills in using social media tools to deliver superior client service and target specific audience groups. 
• Develop social media monitoring skills and draft analytical reports. 

Agency Responsibilities

• Complete timesheets and all other reporting and administrative responsibilities in an accurate and timely fashion. 
• Perform any other duties that are assigned to you by your manager and for which you have been provided with reasonable knowledge and training in respect of such responsibilities.
• Learn when and how to reach out to the rest of the Hume Brophy network to tap onto the other teams’ expertise and creative resources.