Grohe Asia Pacific Pte Ltd – Product Marketing Intern

Product Marketing Intern

Immediate, from Jan 2013

Retail / eCommerce

$750 monthly

Grohe AG is Europe’s largest and the world’s leading single-brand manufacturer and supplier of sanitary fittings.

Jobscope:

·To assist the SEAPAC Product Manager to carry out product roadmap and competitive benchmark analysis in SEAPAC. The role reports to the Product Manager who is the Product Driver in implementing product strategies and communicating product strengths.

·To assist in creation of SEAPAC Product Benefit Matrix, categorizing product benefits.

·Create and maintain product pricing and competitor analysis database, to track market pricing intelligence.

·To assist in creation of SEAPAC Product Competitive Matrix, to benchmark against competitors.

·To assist in creation of SEAPAC customer segmentation for marcom.

·Product Pricing Intelligence - to work with various touchpoints to obtain and organise updated price lists and incoming product competitive information. Periodic sales/market data collection in Singapore.

·To assist in development of product literatures (i) product benefit matrix and (ii) product launch literature for successful product promotions and new product launches in SEAPAC.

·To work with Marcom on key marketing messages, innovation and product releases.

·Assist PM to enhance and improve dataflow of information for all SEAPAC countries.

·Ad-hoc projects assigned by Supervisor.

Requirements:

·Min a Diploma in any field or current undergraduates in the university

·Must be computer and internet savvy

·Organised and detailed person

·Good written and verbal communication skills

·Willing to commit at least 6 months of Internship Programme

·Enjoys tinkering with products and an interest to do product comparisons