Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, to name just a few, as well as global marketing practices like Tech.YR and Y&R Sports Group.
Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.
Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include Campbell’s Soup Company, Colgate-Palmolive, Danone, NHL, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.
Y&R is a member of WPP, the world’s largest communications services group.
RESPONSIBILITIES:
·
Draft/send press releases
·
Update
social media
· Track PR & social coverage
· Build media relationships and source new press contacts and influential bloggers within the advertising/marketing communities, as well as in targeted industry sectors, such as health care, etc.
· Demonstrate continued knowledge of the social media space, including emerging platforms and critical changes to major social media platforms that could impact the client.
· Read and monitor advertising trade press in order to develop a working knowledge of the community; specifically its players, nomenclature, issues, developing trends and themes.
· Other ad-hoc projects as they come up
PREFERRED QUALIFICATIONS:
Knowledge of and experience in press relations; demonstrated understanding and interest in a digital/social media marketing, experience with social media community engagement and management; strong attention to detail; a curiosity for the understanding of the value of social data analysis; and an ability to work in a dynamic/ever-changing environment.
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