Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, to name just a few, as well as global marketing practices like Tech.YR and Y&R Sports Group.
Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.
Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include Campbell’s Soup Company, Colgate-Palmolive, Danone, NHL, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.
Y&R is a member of WPP, the world’s largest communications services group.
SUMMARY:
Responsible for the development of brand and communication strategies to support our clients’ business’s needs. The incumbent focuses upon assessing the client’s challenge and proposing the optimal solution based on the most relevant marketing discipline(s). In this role, the incumbent supports the Account Management team with providing market insight, discipline knowledge and research analytics.
KEY RESPONSIBILITIES:
· Develop strategic solutions that address the client’s business challenges/ goals.
· Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews and research analytics
· Develop ad-hoc communication plans by responding to short term market place challenges
· Provide input as needed during creative development to ensure that the strategic direction is correctly translated into creative work.
· Support development of strategy planning tools and methodologies.
REQUIRED SKILLS:
· Hands-on experience in planning at every stage of brand and communication strategy
· Keen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brand
· Experience in analyzing trends in the industry on an on-going basis
· Work alongside account management team and support in developing highly creative campaigns
· Good oral and written communications skills
· Successful track record managing multiple client assignments
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- Company:
Y&R Singapore - Designation:
Junior Planner Intern - Profession:
Marketing / Public Relations - Industry:
Creative / Media