Jaren Ho, a self-taught fashion designer founded Singapore’s first cruise wear label Yacht 21.
It was after a boat voyage in 2009 that inspired Jaren to embark on a free-spirited journey of creating both contemporary yet functional collections. Her designs are kept clean and functional, yet varied in the wearer's individual aesthetic. Understanding the region's tropical climate, Jaren placed strong focus on creating summer-friendly collections throughout the year. She integrated lightweight and breathable materials such as denim, cotton and poplin to fulfil the daily need of the metropolitan ladies.
Jaren went out-of-the-box by reinventing her classic collection to give the collection a feeling of timelessness. She also incorporated tropical prints and summer colours to bring the collection’s aesthetics to a whole new level. From, casual weekend wear to a stylish ensemble for work, Yacht 21 won the hearts of many and caught the attention of several prestigious departmental stores in Singapore, including Robinsons and Tangs where the label is currently represented.
Today, Jaren continues to push the boundaries with her creativity by playing the role as creative director and owner of Yacht 21.
Yacht 21 is seeking a ambitious, enthusiastic and conscientious E-commerce intern to join the team. The ideal candidate will be expected to take on a variety of roles related to the growth, expansion & maintenance of our newly launched e-commerce site. This is a fantastic opportunity to not only join a young and hugely ambitious company but is also an invaluable experience for someone looking for an introduction into the world of E-commerce. The position will develop your skills spanning across the digital spectrum.
KEY RESPONSIBILITIES:
- Publishing products for online, providing engaging and sales driven copywriting
- Develop a thorough knowledge of our collection, their materials and details
- Working to an agreed plan, ensuring the homepage, product departments and editorial sections of the website are regularly updated with new content and fresh visuals
- Preparing & creating image assets for e-commerce & social platforms
- Selecting & uploading product imagery to ensure visual coherency
- Liaising with press & marketing so that site content fully capitalises on commercial
opportunities.
- Liasing with modelling agency, make-up artist and photo studio for photoshoots.
SEO & MARKETING
- Collecting demographic data and researching keywords to provide strategic insight
- Developing and implementing SEO strategy in alignment with content and CRM
- Posting of Facebook ads / Google ads to market the site
GENERAL ADMIN
- Re-organising, archiving & data entry
- Dealing with online customers' enquiries
SKILLS & EXPERIENCES:
- Analytical with strong strategic approach
- An interest and/or experience in working for a design led business
- An appreciation of and enthusiasm for fashion
- Attention to detail, diligent, proactive, organized, accountable, analytical, and highly
motivated team player
- Thrives in a dynamic, fast-paced work environment. Self starter, able to work under own initiative and get things done
- Excellent communication skills, written and verbal. Confident dealing with customers via phone & face-to-face
- Willingness to learn fast in a short space of time
Related Job Searches:
- Company:
Yacht 21 - Designation:
E-commerce Intern - Profession:
Design / Creative - Industry:
Retail / eCommerce