The Hoffman Agency Singapore was set up in 1996 and has since witnessed the evolution of the local media landscape. The rise of social media and the declining number of media publications have forced companies to redefine their communication strategies. We have learned how to navigate this new landscape, changing the way we engage with company stakeholders and helping clients create compelling messages that map into what the local media is looking for.
Since Singapore is a regional business hub, we are in a prime position to support clients looking to raise their profiles in Southeast Asia, South Asia and ANZ. Our list of clients range from multinational tech companies running multi-country campaigns; blue chip companies looking to run creative and highly localised PR programs; home-grown businesses looking to make their mark; and lifestyle brands wanting to leave a lasting impression on their consumers.
Ø Serve as functional hub of all account teams
Ø Support and work effectively with all account team members
Ø Work in concert with associates on building value-add Ed Cals/Media Lists/Speakers Bureau spreadsheets; provide data entry/input for these important blocking and tackling programs
Ø Help streamline project flow (from creating job numbers, to organizing files, to press kit development/distribution, to the maintenance of project file folders)
Ø Provide on-line research and editorial resources to client teams
Client Support SkillsØ Help streamline clients’ clipping programs; review trades and mainstream press for client news/competitive information
Ø Actively participate in account team meetings and planning sessions; record and distribute meeting notes and action items
Media RelationsØ Begin developing an understanding of the editorial community
Writing ServicesØ Write basic client and team communications, briefing books, clip summaries and bios
Ø Elevate quality of hard copy materials and writing skills
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Public Relations Intern - Profession:
Marketing / Public Relations - Industry:
Creative / Media