The Brand Elixir – Public Relations and Branding Intern

Public Relations and Branding Intern

Jan - Jun 2012

Others

$600 monthly

Love communication and have a passion for food and lifestyle? Love developing great ideas for your clients and seeing them through? Love meeting with journalists and pitching them great stories? An exciting new Branding and PR startup, The Brand Elixir, is looking to hire fun, enthusiastic and responsible individuals to join the company in its quest for all things extraordinary. Get your foot into the exciting world of public relations and be part of the team to work on the opening of a series of new top-tier restaurants. This role will also enable the hired individual the room for progression and learn the necessary ropes to be a great PR professional.

Key duties/responsibilities

1. Plan and implement PR strategies to support the larger marketing and organisational objectives

2. Develop key messages for all audiences to communicate the objectives of the PR campaign

3. Liaise with and answering enquiries from media

4. Prepare the writing of press releases, annual reports, speeches, articles, case studies and other related material

5. Manage media relations, research editorial opportunities and build relationships with key media

6. Create and co-ordinate photo opportunities

7. Organise events including press conferences, exhibitions, open days and media tours

8. Manage the PR aspect of a potential crisis situation

9. Collate and analyze media coverage

10. Provide monthly reports on PR campaigns to analyse its effectiveness

We don't believe PR begins and ends with press releases and free lunches. And while you will be writing the former and hosting the latter, you will also need to be a great strategic thinker, an independent worker, a fast-talker and a multi-tasker. We want PR Consultants who can truly add value when developing a client's strategic communications plans and then execute them brilliantly. You will need to have the vision to develop 360 degree plans, coming up with innovative and out of the box ways to best promote your clients and their products. You will need to have the discipline to make sure the plans are well-thought out and cover all the possible bases and have the network to see the plans through.