Sonata Rainbow Dancewear Pte Ltd – Marketing Executive

Sonata serves the entire dance community which is made up of dance students as young as 3 year olds to adults who turn professional. These students, who form a sizeable portion of our customers, seek our outfits for ballet, music and drama, aerobics and dance activities, gymnastics, and stage performances. 

As one of the market leaders, Sonata products have earned the confidence of dancers and parents who believe in the importance of quality dancewear for comfort, safety and well-being. In Singapore, Sonata distributes our dancewear through our own retail stores throughout the island, as well as through music and art schools and other retailers. We also export our dancewear to Malaysia, Thailand, China and many other
countries.

The job scope would involve developing marketing campaigns to promote Sonata Dancewear’s products and services. It may comprise a multi-role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research. This would be highly dependent on prior experiences.

• Managing company’s social media platforms, such as Facebook and Instagram, to ensure regular relevant updates and posts;

• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters;

• Writing and proofreading copy;

• Liaising with designers and printers;

• Organising photo shoots or video shoots;

• Arranging the effective distribution of marketing materials;

• Sourcing and securing sponsorship;

• Contributing to, and developing, marketing plans and strategies;

• Managing budgets;

• Evaluating marketing campaigns;

• Monitoring competitor activity;

• Supporting the marketing manager and other colleagues.

• Knowledge of or background in dance preferred, but not necessary;

• Knowledge in Photoshop or other image editing skills are highly recommended.