The Singapore River is far more than just a location. It means many things to many people. It is rich in culture, history and has touched the lives of millions of Singaporeans and visitors in different ways. Whether you’re thinking about the origins of Singapore or reflecting on a great night out this is the only place where both have happened. This is where it all began.
With its three distinctive quays – Boat Quay, Clarke Quay and Robertson Quay – the Singapore River is the historic heart of the city and the foundation upon which Singapore has been built.
- Boat Quay comprises conserved shophouses that provide a diverse range of F&B options with the CBD as its backdrop.
- Clarke Quay is a vibrant entertainment, shopping and hospitality destination that attracts both locals and visitors.
- Robertson Quay is a welcoming mixed-used area that offers riverfront living alongside complementary and harmonious dining and leisure offerings.
As the place manager of the Singapore River precinct, Singapore River One (SRO) is a private sector-led partnership charged with the day-to-day management, enhancement and marketing of the Singapore River. SRO is a legally-established not-for-profit company with a singular focus on leveraging public and private investments, increasing footfall, and enhancing property values within the Singapore River precinct.
SRO is responsible for place management of the entire Singapore River precinct – including Boat Quay, Clarke Quay and Robertson Quay. It is the intent of SRO that the river be managed as one precinct – one destination – with specialized programs and service delivery methods utilized in each quay as needed, and as directed by a five-year business plan.Project Assistant (Marketing) reports to the Marketing and Communications (Marcomm) Manager and is responsible for:
- Provision of research direction and assist in strategy for marketing and marcomm campaigns
- Assist Marcomm Manager in management of campaign timelines
- Support in creating all external communications from SRO including but not limited to press releases, letters to the editor, a monthly EDM, email responses to stakeholders etc
- Assist Marcomm Manager in developing and implementing public relations & communications strategies to generate media coverage for Singapore River One and its members across all media (traditional and new)
- Review, recommendation and approval of media contra partners
- Assist Marcomm Manager in managing and updating the company’s digital platforms including social media, website and mobile app including content management and creation
- Assist in management of agencies (creative, social media, PR) and vendors (printers, website) where applicable
- Assist Marcomm Manager in proof-reading and proof-checking all out-going SRO written collateral
- Assist in management and marketing of SRO events, promotions and campaigns
- Working closely on other projects as needed
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Singapore River one - Designation:
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Hotel and Accommodation Services