PurpleClick Media Pte Ltd – Digital Marketing Optimizer

We are looking for Experienced Search Marketing Specialist/ Campaign Strategist for this position.

Job Duties

• Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.
• Proactively manage all assigned campaigns and clients’ accounts by supporting all campaign-related requests from internal departments and clients
• Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs
• Undertake relevant and suitable optimization measures to improve campaign performance
• Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClick’s Account Management Team to deliver excellent client support services which include the following areas:
  • Day-to-day support to execute requests from clients
  • Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
  • Create and customize reports as and when they are requested
  • Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement
• Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration

• 1+ years SEM experience with a strong background of managing paid search campaigns.
• Knowledge of Search Engine platforms, Google Analytics, Search Analysis using site analytics
• Competent use of various paid search platform, relevant campaign management and analytics tools
• Google Adwords Search Fundamental and Advanced Certification
• Experience in creating optimal search (ppc) structures for a wide variety of verticals
• Strong verbal and written communication skills to effectively communicate with different stakeholders through email, phone, written reports and presentations
• Strong command of English to write outstanding copies that resonate with clients’ brand position as well as reflect their competitive advantages.
• Logical, accurate and has zealous attention to detail.
• Ability to organize and prioritize a variety of tasks.
• Strong capabilities in data analysis.
• Strong enthusiasm and self-motivation for out-performing own level of campaign success and exceeding customers’ expectations
• Proficient computer skills including practical knowledge of Powerpoint & Excel functions such as pivot tables, index match, v-lookup
• Experience with other bid management and reporting platforms, facebook, call tracking, and analytics tools would be a bonus.