Company
Publicist PR
publicistpr.com
Designation
Press Release (PR) and Communications Executive
Date Listed
02 Dec 2014
Job Type
Experienced / Senior Executive
Full/Perm
Job Period
Immediate Start, For At Least 6 Months
Profession
Marketing / Public Relations
Industry
Creative / Media
Location Name
1557 Keppel Road
Cantonment Central
Block A #04-23
Singapore 089066
Allowance / Remuneration
$1,800 - 2,500 monthly
Company Profile
Publicist PR is a leading full-service public relations firm based in Singapore with strong expertise in brand management, deep-rooted relationships with the media and strong connections with synergistic marketing partners. We build engagement with key consumers and work towards creating strong and credible brand stories through news interviews, feature stories, product placement and fashion spreads in dailies, print publications, on websites, and in other forms of media. Each news article and placement tells a story and constitute to the overall brand building effort. This helps increase consumer confidence, thus increasing brand value. We provide strong, strategic PR strategies, coupled with good messaging, tailored to the needs of each client and work closely with the media to develop a compelling brand story directed at both consumers as well as businesses. In addition, we also create events and provide complete solutions to your communications goals.
Job Description
Job Description
- Drafting of press materials for press kits, website and social media content
- Execute and plan public relations campaign (Press event and launches)
- Interact with top SG bloggers and create a solid bloggers network
- Liaising on a daily basis with clients and the media, often via telephone and email
- Relationship building and networking with clients, potential clients and the media
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, as well as business development opportunities with clients
- Develop client proposals and implement the PR activity
- Preparing regular client reports and attending client meetings
- Researching, writing and distributing press releases to targeted media
- Promoting news stories and features to the media, known as 'selling in'
- Collating, analyzing and evaluating media coverage
- Event management, including press conferences and promotional events; attending and promoting client events to the media
- Assisting with the production of client publications, such as in-house magazines
- Commissioning market research, coordinating studio or location photography
- Undertake research for new business proposals and presenting to potential current and new clients
Skill set requirements
- Excellent verbal and written communication
- Ability to think outside of the box and be creative
- Effective organizational skills to plan and formulate strategies
- Ability to implement strategies by using or adapting tactics
- Ability to adjust to and work with teams
- Confidence and quick decision-making abilities
- Attention to detail and ability to work under pressure and meeting deadlines
- Interest in and awareness of markets and business results implications
- Excellent knowledge of our clients' present and past product lines
- Ability to identify market segments, niches and potential markets
Qualifications
Diploma or Degree qualified in mass communications or business related function
2+ years of experience in PR agencies or in the travel / retail / F&B sector
Excellent relationships with local media outlets
Outstanding communication skills, both spoken and written
Effectively bi-lingual in English plus one other Asian language
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