Pressie Singapore – Digital Marketing Manager

PRESSIE is a fast growing P2P social gifting app that introduces a new way to say "Thank You".
Social gifting has grown tremendously in US and we are now introducing first in Asia.
We are launching in Hong Kong, Singapore, India and many countries soon.

Our mission is to spread the love and care, allowing anyone the instantaneous ability to send gifts to their friends and loved ones through the convenience and ease of a mobile app.
Using PRESSIE, users can send to colleagues, friends and family gifts that carry positivity, gratitude, fun and care – our core values.
The variety of gifts includes products, F&B, beauty, entertainment, services and more. Recipients simply present their gift redemption code at the listed location to enjoy their gifts.
Businesses partnering with PRESSIE gain new and more customers, increased sales and great exposure from our hassle-free effective marketing programs.
With PRESSIE, you can deliver happiness to people you care, anytime, anywhere, everyday.

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate