Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions - both qualitative and quantitative - Millward Brown helps clients build strong brands and services.
Millward Brown has 82 offices in 52 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.
INTERN
Quantitative Market Research
THE OPPORTUNITY
You will provide support to senior managers in maintaining and developing relationships with existing clients and running projects. Under close supervision from manager and seniors from the Client Service department, you will learn on the job the basic skills of brand and communication market research.
Specifically, you will:
- Provide support to senior team members of Client Service department
- Act as a liaison between the Client and MB on project-related issues to ensure that their needs are satisfied
- Assist in projects; including, but not limited to, questionnaire design, liaison with Project Management and Client Service Support departments, data analysis, interpretation and development of recommendations, and preparation of client presentation
- Gain an understanding of individual job costs, and monitor job costs throughout the project
- Help to draft business pitches/ proposals with senior team members
THE TALENT
Besides possessing strong analytical skills and organizational skills, the successful applicant shall be an effective team player with an eye for details.
In particular, you shall have/be:
- a tertiary undergraduate in any discipline
- Good track record in extra-curriculum activities
- Strong interest in marketing research knowledge
- Exceptional project management skills
- Outstanding presentation and communication skills
- Fluency in English language skills (imperative)
- High proficiency in computer skills
This internship is offered from August to December 2014.
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