Marketlight Pte Ltd – Advertising Copywriter

Responsibilities

• Interpreting client’s creative briefs;

• developing creative ideas and concepts and presenting them to colleagues and clients through writing;
• familiarising themselves with their clients' products and services, the target audience and their competitors' activities;

• writing clear, persuasive, original copy;

• updating digital media;

• proofreading copy to check spelling and grammar;

• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;

• overseeing campaigns through the production stage to completion;

• working on several campaigns at once, sometimes under pressure and often to tight deadlines;

• liaising with production companies, photographers, typographers, designers, developers and printers;

• keeping up to date with popular culture and trends;

• monitoring the effectiveness of advertising campaigns.

Requirements

Creativity and the ability to write well are key requirements for a copywriter, and so a qualification in the following subjects may increase your chances to:

• advertising;

• communication or media studies;

• English;

• journalism;

• public relations.