MarketLight Pte Ltd – Advertising Copywriter

Responsibilities

• Interpreting client’s creative briefs;

• developing creative ideas and concepts and presenting them to colleagues and clients;
• familiarising themselves with their clients' products and services, the target audience and their competitors' activities;

• writing clear, persuasive, original copy;

• updating digital media;

• proofreading copy to check spelling and grammar;

• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;

• overseeing campaigns through the production stage to completion;

• working on several campaigns at once, sometimes under pressure and often to tight deadlines;

• liaising with production companies, photographers, typographers, designers, developers and printers;

• keeping up to date with popular culture and trends;

• monitoring the effectiveness of advertising campaigns.

Requirements

Creativity and the ability to write well are key requirements for a copywriter, and so a qualification in the following subjects may increase your chances to:

• advertising;

• communication or media studies;

• English;

• journalism;

• public relations.

Skills

You will need to show:

• the ability to write good, clear copy in a variety of styles with accurate spelling and grammar;

• excellent teamwork, communication and interpersonal skills;

• logic, creativity and imagination;

• ability to work under pressure and meet tight deadlines;

• strong organisational skills;

• self-motivation, flexibility, stamina and the ability to adapt;

• confidence, enthusiasm and determination;

• accuracy and attention to detail;

• the resilience to accept criticism of your work;

• commercial awareness with the ability to understand the target audience;

• an interest in popular culture, new trends and styles;

• good research skills;

• administrative, IT and proofreading skills.