Company
Kashmi
kashmi.com
Designation
Marketing Intern
Date Listed
08 Mar 2016
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
Immediate Start, For At Least 3 Months
Profession
Marketing / Public Relations
Industry
Finance
Location Name
Singapore
Allowance / Remuneration
$500 monthly
Company Profile
Launched in January 2016, Kashmi is a millennial-savvy mobile payments application
that brings elements of fun and fiscal responsibility into personal finance. Our
payments interface connects users via telephone number, allowing them to send or
receive money instantly. Users are not restricted by bank and not burdened by data
entry. This core function is linked to social features that allow users to chat, pay on-
the-go, share experiences and remind friends about dues. By marrying the worlds of
personal finance and digital social interaction Kashmi will entice and engage the
current generation in a way that traditional banking applications do not. In Asia,
where a dominant player has yet to stake a claim in the P2P payments space, Kashmi
hopes to grow throughout the region and engage users with its simple and social
payments experience.
Job Description
Marketing Intern – Kashmi Private Limited
A high degree of proficiency in all marketing tactics is required: blogging, social
media, content, SEO, SEM, display, email, and events. This is an ideal opportunity for
someone who thrives on the challenge of building something new and wants to work
in a fast-growing, innovative, fintech startup. We value candidates with the following
qualities:
You are willing to roll up your sleeves. There's a lot to get done, and we want
someone who's flexible and has a great attitude towards solving problems.
You believe there's a better way. We are growing rapidly and want team
members who proactively identify opportunities and act upon them, and
possess the ability to be creative, think differently and solve problems.
You believe the best way to succeed is to help others succeed. At Kashmi, we
interact and collaborate across teams every day and put the overall success
of the company first.
Your Role
Your ultimate goal is to generate and retain new customers by growing every part of
our funnel, from awareness through to conversion and referral. To that end, you will:
Assist in developing segment-specific integrated marketing programs and
execute them from ideation, to production, to reporting. This can be any type
of campaign, from content marketing, social media, webinars and events,
and email, to partner marketing, channel marketing, influencer, and
customer advocacy campaigns.
Become highly knowledgeable in assigned target markets – how they work,
where the opportunities are to be found and how to create engaging
relationships.
Assist in creating and delivering a calendar of original share-worthy content
that is compelling, accurate and professionally edited. This might include
resources, blog posts, webinars and presentations, articles, infographics, or
videos.
Optimize each marketing touchpoint (content, landing pages, emails, etc)
using data. Knowledge of Google Analytics/Flurry/Segment is a plus.
Build and nurture relationships with marketing partners in order to deepen
effectiveness and leverage.
Manage vendor and agency relationships.
Participate in the overall marketing and business strategy development and
actively contribute ideas in order to achieve business goals or improve
process and efficiency.
Support cross-functional efforts to develop, test and implement product
initiatives
Analyze performance relative to plan/stated objectives
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