Kashmi – Marketing Intern

Launched in January 2016, Kashmi is a millennial-savvy mobile payments application 

that brings elements of fun and fiscal responsibility into personal finance. Our 

payments interface connects users via telephone number, allowing them to send or 

receive money instantly. Users are not restricted by bank and not burdened by data 

entry.  This core function is linked to social features that allow users to chat, pay on-

the-go, share experiences and remind friends about dues. By marrying the worlds of 

personal finance and digital social interaction Kashmi will entice and engage the 

current generation in a way that traditional banking applications do not. In Asia, 

where a dominant player has yet to stake a claim in the P2P payments space, Kashmi 

hopes to grow throughout the region and engage users with its simple and social 

payments experience.

Marketing Intern – Kashmi Private Limited

A high degree of proficiency in all marketing tactics is required: blogging, social 

media, content, SEO, SEM, display, email, and events. This is an ideal opportunity for 

someone who thrives on the challenge of building something new and wants to work 

in a fast-growing, innovative, fintech startup. We value candidates with the following 

qualities:

 You are willing to roll up your sleeves. There's a lot to get done, and we want 

someone who's flexible and has a great attitude towards solving problems.

 You believe there's a better way. We are growing rapidly and want team 

members who proactively identify opportunities and act upon them, and 

possess the ability to be creative, think differently and solve problems.

 You believe the best way to succeed is to help others succeed. At Kashmi, we 

interact and collaborate across teams every day and put the overall success 

of the company first.  

Your Role

Your ultimate goal is to generate and retain new customers by growing every part of 

our funnel, from awareness through to conversion and referral. To that end, you will:

 Assist in developing segment-specific integrated marketing programs and 

execute them from ideation, to production, to reporting. This can be any type 

of campaign, from content marketing, social media, webinars and events, 

and email, to partner marketing, channel marketing, influencer, and 

customer advocacy campaigns.

 Become highly knowledgeable in assigned target markets – how they work, 

where the opportunities are to be found and how to create engaging 

relationships.

 Assist in creating and delivering a calendar of original share-worthy content 

that is compelling, accurate and professionally edited. This might include 

resources, blog posts, webinars and presentations, articles, infographics, or 

videos.

 Optimize each marketing touchpoint (content, landing pages, emails, etc) 

using data. Knowledge of Google Analytics/Flurry/Segment is a plus.

 Build and nurture relationships with marketing partners in order to deepen 

effectiveness and leverage.

 Manage vendor and agency relationships.

 Participate in the overall marketing and business strategy development and 

actively contribute ideas in order to achieve business goals or improve 

process and efficiency.

 Support cross-functional efforts to develop, test and implement product 

initiatives

 Analyze performance relative to plan/stated objectives