J. Walter Thompson is the world's best-known advertising agency, with 150 years of experience in brand-building and marketing communications. We have a long history and wide reach across Asia Pacific’s dynamic and diverse markets, and today employ over 4,000 people in 53 offices across 18 countries in the region.
J. Walter Thompson is present in China, Taiwan, Hong Kong, Japan, Korea, Thailand, Vietnam, Philippines, Malaysia, Singapore, Indonesia, India, Pakistan, Bangladesh, Sri Lanka, Nepal, Australia and New Zealand. We also have a presence in Myanmar through our affiliate, Mango Marketing.
We create strategic and creative brand building ideas for a diverse range of global and domestic clients. Our core services include marketing communications, brand building, digital marketing & consulting, integrated advertising, and field & shopper marketing.
J. Walter Thompson Singapore has over 100 talented people with a depth of creative, digital and integrated campaign experience. We make magic, every day, through the collision of technology and ideas.
Inundated in a world of increasing data, our clients and businesses need you to find the proverbial needle in the haystack. Turning data into information, to insights, and to actionable insights and decisions.
The Data Analyst will need to:
Dream – to think and ideate about what are the best possible data design and techniques to turn data into information
Plan – to seek the right information to capture, analyse, report – and then turn numbers into useful insights.
Develop – develop insights and communicate them to clients teams, while continuously re-designing and identifying opportunities for action.
The ideal candidate will feel entirely at home with just numbers for company, and then switching full-speed to collaborating with various departments and teams to produce reports, analysis and recommendations.
Requirements:
Acquire data from primary or secondary data sources, and instinctively know which data produces insight, and which are meaningless activities throughout campaign lifecycles
Perform measurement, analysis and reporting, of web and campaign performance metrics from various tools (e.g. Adobe Sitecatalyst, Google Analytics) to together with Analytics Manager for delivery to clients
Develop or automate ongoing and ad-hoc reports, dashboards to track key performance metrics for clients and colleagues alike
Possess technical knowledge to know where or how data can be tracked, extracted, filtered and “cleaned” (JS, data objects and layers) with the technical team
Develop, implement and continuously validate and improve on data collection techniques and frameworks that optimize statistical efficiency and data quality
Identify, analyse, and interpret trends or patterns in complex data sets through data visualisation tools and programming languages
Understand structured and unstructured data sets, and have a keen understanding of data modelling techniques
Build up an understanding of marketing plans and objectives, and formulate strategic recommendations with Analytics Manager and other senior team members
Requirements:
Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
Knowledge of statistics and experience using statistical packages for analysing large datasets (Excel, SPSS)
Adept at turning data and insights into beautiful data visualisation that are easily understandable by clients and colleagues alike (Knowledge of at least 2 is ideal - Tableau, DOMO, D3.js)
Keen technical knowledge of scripting languages (JS, R, Python) and technical implementations, and is open to learning new languages as needs grow.
Keen understanding and affinity of the analytics landscape and technologies – tools, analytics programming languages, and analytics products
Knowledge of data models, database design development, data mining and segmentation techniques
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J. Walter Thompson Singapore - Designation:
Data Analyst - Profession:
General Management - Industry:
Creative / Media