Giift enables consumers (program members) to track their ‘Digital Wallet’, tracking their programs online as well as their balances in real-time (in points/miles and in equivalent Dollars), and to manage their ‘Monetization Wallet’, converting or exchanging their points/miles/gift cards for other programs and sharing those benefits/deals with others into the network.
We also enable brands and merchants to either promote their existing programs or to create their own programs via Giift (which manages and processes programs as well). A current example is Michael Jordan’s Steak House in the USA which is leveraging Giift.com for its eGift Cards.
As a Social Media Planner, you will be in charge of the social Media pages at Giift.com. And will work closely with the Marketing Advisor and Designer.
Your mission:
- Benchmark of our competitors' social media's pages
- Find a strategy to communicate with our B2B and B2C users on each page (Facebook, Twitter, Google+, LinkedIn...)
- Draw a planning of all the different messages to show on each platform
- Prepare the posts with the designer
- Send and schedule them
- Follow our retailers, partners and mention their name on our post
- Follow the reporting of our pages
- Keep an eye on Google Analytics to measure the Social Media impact on our website
The challenge:
- Get more members and followers
- Get more active users (people who share, comment or like our posts)
- Start interactions with our followers
- Develop the platforms we don't use much (Pinterest, a Blog, Youtube...)
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Giift - Designation:
Social Media Planner - Profession:
Marketing / Public Relations - Industry:
Computer and IT