ELEMENT is described by The Wall Street Journal as Asia’s first gay men’s high-fashion and lifestyle journal. It is the essential one-stop read covering men’s fashion, entertainment, sex & relationship, fitness, community social issues etc. As compared to other Western-based similar magazine titles, ELEMENT is seen as a “dear friend” by Asian gay community for it features editorial contents that are much closely associated with their lives. In the region itself, ELEMENT also showed that its star pulling power is second to none.
Our A-list celebrity exclusives expand from West to East, with Lady GAGA embracing the cover of our Style Issue and top Mandopop diva A Mei giving her first-ever gay press exclusive cover shoot and interview in our Rainbow Issue. When our advertisers such as Calvin Klein, Paul Smith, Air France etc. wanted to speak directly to the Asian gay men in particular, they knew we’re the “one and only” premier platform in the region they look for because not only do we deliver great marketing results, but also match their brand status. Launched only in March, 2013, already ELEMENT has attracted the attention of both Western and Asian mainstream media such as The Wall Street Journal, Yahoo! BBC World News, The Huffington Post, ABC Network (Australia), NNA (Japan), China Daily, Neue Zuercher Zeitung (Switzerland).
The digitalization of the publishing world in recent years is growing phenomenally. Asian readers’ markets with high level of English edu- cation are generally more digital savvy such as Singapore, Hong Kong, Malaysia, Australia (with large Asian population), and the second rea- son, we reckoned that it’s because of the more conservative Asian culture, which has imposed a great impact on how the gay population here chooses to access information related to them. The answer is, the more secretive the better. ELEMENT is now selling an average of 25,000 copies per issue across all digital platforms. In Singapore alone, it is ranked No.2 amongst major men’s titles on Magzter.com, which is only behind Men’s Health and outnumbered other mainstream men’s titles such as August Man, Style Men alike.
As an internship in a Creative Services Account role, you will be assisting your superior for all the work relevant to the job field. You will need to learn to understand the basic business protocol and etiquette in account servicing for clients across different industry sectors such as fashion & grooming, travel, fitness, entertainment, automobile, F&B etc. You will act as a key point of contact for all existing and potential clients with whom we’ve already started working to certain extent, so as to constantly establish effective communication with them to build a closer clientele relationship, and as a result to discover potential business opportunities with them. You will then need to learn to understand their markets and as well as their products and services, and to use your creativity and ideas to help your superior in delivering creative advertorial solutions that can effectively attract the clients. Though this is not a direct sales role, your work is aimed at enhancing the frequency of communications with our clients, servicing their needs, helping them understand about ELEMENT as well as our target readers’ profiles by keeping them frequently updated and informed. A good creative account servicing professional could greatly help with the end sales. You will also be required to assist in executing advertorial production that are signed and confirmed by clients, which involves working with external parties such as photographers, stylists, interview prospects, etc. You are responsible for the writing of the advertorials.
ELEMENT magazine is described by Wall Street Journal as Asia’s first gay man’s high fashion and lifestyle journal. You will be reporting to Associate Publisher. You will be based in Tanjong Pagar area, Singapore.
The ROLE:
ROLE
- To consolidate company’s master clientele database, and keep it updated on a daily basis.
- To keep track of on-going clients’ advertisements performance, and other committed work we are obliged to fulfill, and keep the clients updated and informed timely.
- To proactively communicate with the potential ones across industries in order to discover potential advertising opportunities.
- To work across departments to ensure the smooth delivery of produced advertorial works.
- To draft creative proposal for advertorial ideas for clients.
- To execute and directly manage production resources in terms of photographers, stylists, interview prospects, clients to get the advertorial produced.
- Aimed at delivery a better advertiser experience, and drive for higher advertisers loyalty and engagement.
international markets to help compose, refine and clarify briefs to ensure that delivered creative meets local market requirements while remaining in line with the overall brand guidelines.
REQUIREMENTS:
1. You must be minimum of a diploma holder.
2. Majoring in Mass Communication; Journalism; Business Administration; Marketing Management; or relevant field of studies are preferred.
3. Fresh graduates are welcomed to apply.
4. This is a short-term internship role so you can apply if you’re a foreign student residing in Singapore with valid student visa.
5. You will be required to work from Mon-Fri during office hours.
6. Fluent in office tools such as excel sheet, powerpoint etc. Photoshop is a plus.
IIMPORTANT NOTE:
Our full-time position for the role of Creative Account Servicing is scheduled to open for hire by February, 2015. Your internship experience will be taken into account and is given the priority to apply for the full-time position when it opens. You must commit a minimum of 3 months internship.
You can start immediately after successful interviews. The interview is consisted of an initial telephone interview and a face-to-face interview, with one assignment given to be completed within deadline. We wish to see you onboard!
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