Drinks & Co – Brand Manager

Brand Manager

Entry Level / Junior Executive

Others / General Work

Singapore

Ever wondered how brands like Apple or Coca Cola got this big?
They know how to capitalise on peoples' desires.
They know how to cater to their target audiences and they seek to improve on their products to attain that goal. It may be almost impossible to be as big as them, but at Drinks & Co., they try.
Striving hard to reach their lofty business goals, Drinks & Co. wants people like YOU who are experienced and dedicated to play a role; join them today as a Brand Manager to help push their name into the market!
Responsibilities
Analyse how their brands are positioned in the market and crystallise targeted consumers insights
Take brand ownership and galvanise the vision, mission and goals; develop effective and detailed strategies achieve brand's goals
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Requirements
Proven working experience as brand manager (5+years of appropriate marketing experience)
Excellent understanding of the full marketing mix
Highly creative with the ability to think out of box
Experience in identifying target audiences anddevising campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
BS/MS degree in marketing or a related field
Skills
Brand Architecture
Avaya Communication Manager
Brand Development
Brand Management
Brand Equity
Job Scheduling
Special Education
Corporate Identity
HD Video
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