ABOUT BREADTALK GROUP LIMITED
Founded as an F&B operator in Singapore in 2000 and listed on the SGX in 2003, BreadTalk Group Limited has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay, Thye Moh Chan and Carl’s Jr China. With global staff strength of 7,000 employees, the Group has a network of 700 F&B outlets in 15 countries such as Singapore, China, Hong Kong and the Middle East. It also operates Michelin Star awardee, Din Tai Fung, with close to 20 restaurants in Singapore and Thailand, as well as 60 award-winning Food Republic food atria in Singapore, China, Hong Kong, Malaysia, Taiwan and Thailand.
Store Maintenance Islandwide
- Market visitation to individual outlets to assess request put forwarded by Opeartions team.
- Under stand the needs of the store & objectives of AOM / Store Manager and do a feasibility assessment, assign suppliers / contractors to take measurements and submit drawing proposals.
- Raise PA for cost approval , oversee implementation process and liaise with landlord on approval of drawing and installation.
Store Openings / Outlet Renovations
- Prepare store opening plans and raise PA for budget and cash advance
- Follow up with promotions and collaterals needed from operations
- Liaison with landlard for any ad spaces and website maintenance company to update website
Marketing Campaigns Assistance for TB
- Liaison with landard on [free] ad spaces, communication with suppliers and internal departments, quotes sourcing, packing of collaterals on weekly basis into individual outlets, raising of internal forms and memo generation.
- Source and liaise with various malls and Ops on advertising spaces during anniversary
- Liaise with designer on artwork and printer on printing and installation.
- Follow up with outlets on items received, ensure all collaterals are displayed to full capaciy and replace items immediately should items go missing or insufficient.
Others:
- Supporting colleagues in various administrative matters (Eg. Raising PA and sponsorhip forms)
- Drafting out letters ( Eg, draft out memorandum and agreement )
- Assist to ensure that there is smooth execution for sponsorship.
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- Company:
BreadTalk Group Ltd - Designation:
Brand Development Officer (BreadTalk) - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce