Founded as an F&B operator in Singapore in 2000 and listed on the SGX in 2003, BreadTalk® Group Limited has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk®, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay, Thye Moh Chan and Carl’s Jr. in China. With a global staff strength of 7,000 employees, the Group has a network of over 600 bakery outlets in 15 territories such as Singapore, China, Hong Kong and the Middle East. It also operates more than 10 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, as well as 50 award-winning Food Republic food atrium in Singapore, China, Hong Kong, Malaysia, Taiwan and Thailand.
Reporting Structure
- Supervisor(s): Brand Dev Manager, Senior Executive
Responsibilities:
- To coordinate and execute marketing plans and activities
- To coordinate production of advertisements for print, online, outdoor media and etc
- To work closely with operation teams and outlets for promotion execution
- To assist in marketing administrative duties
- Understanding market, consumers, new trends and development for branding improvement
Requirements:
· A Level / Diploma in Mass Communication / Marketing / related discipline
· Keen interest in F&B marketing communications
Personal Attributes:
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Meticulous with an eye for detail
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Positive working attitude
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Creative thinking
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Self-motivate
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Good time management
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Good communication and interpersonal skills
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Excellent command of English in written and spoken
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Bilingual in English and Mandarin
Related Job Searches:
- Company:
BreadTalk Group Limited - Designation:
Brand Development Officer (Taster Food) - Profession:
Design / Creative, Marketing / Public Relations - Industry:
Retail / eCommerce