Founded as an F&B operator in Singapore in 2000 and listed on the SGX in 2003, BreadTalk® Group Limited has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk®, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay, Thye Moh Chan and Carl’s Jr. in China. With a global staff strength of 7,000 employees, the Group has a network of over 600 bakery outlets in 15 territories such as Singapore, China, Hong Kong and the Middle East. It also operates more than 10 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, as well as 50 award-winning Food Republic food atrium in Singapore, China, Hong Kong, Malaysia, Taiwan and Thailand.
Responsibilities:
· The intern will assist in the planning, set-up and implementation of the BreadTalk Group Loyalty Programme that is to be launched in the next quarter.
· The intern will be involved in the planning and execution of the upcoming marketing campaigns involving the BreadTalk IHQ Mall, presenting ideas and working with the various brand teams under the BreadTalk Group portfolio (i.e. BreadTalk, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay & Thye Moh Chan).
· The intern will also assist the Senior VP personally in the day-to-day operational matters (apart from administrative matters, it includes a liaising role with external partners in matters such as sponsorship, events management, etc.).
Requirements:
§ Undergraduate (Marketing major preferred but not requisite)
§ Proficiency in Microsoft Office (Word, Excel, PowerPoint)
§ Bilingual in English and Mandarin (Marketing collaterals are in both English and Chinese)
§ Effective written and communication skills
§ Possess initiative and ability to work independently
§ A team player with the ability to handle various projects and tasks in a fast paced environment.
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- Company:
BreadTalk Group Limited - Designation:
Brand Development Assistant - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce