Are you a Marketing expert with a deep passion for technology startups and B2B marketing? Are you willing to take up the challenge to plan our marketing strategy from scratch? You will be fully responsible to define and execute our marketing strategy for SEO, SEM, Content & Blog, Social Media, forums like Quora & Reddit, industry forums and fairs etc.
As Marketing superstar within our fast growing international startup, you’ll be responsible to plan and execute our marketing strategy across various channels which will be defined by you. You will report directly to the COO of Anchanto.
You will be responsible for
· Design and execute marketing strategy from scratch including website user flow, SEO, SEM, Content strategy, Blog, Social Media, forums like Quora & Reddit, industry forums and fairs etc.
o Design marketing campaigns using online, offline and co-marketing activities in line with brand and corporate guidelines.
o Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
o Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
o Collaborating closely with the sales and customer service, to develop and deliver a strong marketing and events calendar.
o Build and optimize marketing automation and lead nurturing processes through email, content, and social channels.
o Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
o Develop necessary campaign reporting and marketing dashboards based on analytics.
o Optimize ROI using data, metrics and experimentation.
o Plan, Manage and Execute all corporate and marketing communications for delivery of key messages to target audiences in order achieve the company's overall objectives in line with our corporate and brand identity.
Desired Skills and Experience
· Strong interest in technology, e-commerce and startups is required.
· Ideally strong background in e-commerce and or logistics.
· BA/BS degree required.
· Min. 1-3 years of marketing experience with a demonstrated track record of driving results.
· Experience working at a software technology company (B2B marketing expertise an added bonus).
· Strong analytical skills, with proven ability to analyze data and create compelling business reports.
· Outstanding analytical, writing, and verbal communication skills in English
· Self-starter who can handle being able to make sense of situations when guidance is not as abundant.
· Able and keen to work in a very fast paced, collaborative, rewarding, and hyper growth environment.
· Strong motivational and team building skills.
· Time management and project tracking skills.
Thank you for your interest in a career Anchanto!
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- Company:
Anchanto - Designation:
Marketing Superstar Intern - Profession:
Marketing / Public Relations - Industry:
Computer and IT