Accumbens Networks – Mobile and Internet

In consumer behaviour science, there are certain purchase decisions that fire up our nucleus accumbens. Anything that promises some sort of emotional reward can trigger our reward circuits. We start envisioning what possession would be like: the taste of a meal, the thrill of a new car, the joy of a new home, the indulgence of a new pair of shoes. There is strong positive emotional engagement in these types of purchases. Accumbens Networks objective is to trigger the nucleus accumbens of consumer brains by providing a tight 360 sensory experience to motivate them to buy more.

Accumbens Networks is an integrated consumer engagement agency. We design and deploy consumer engagement campaigns and touch points for leading brands across various categories. Accumbens Networks marries the art and science of consumer branding, based on behavioral insights and innovative technology for data analytics.