Company
Accumbens Networks
accumbensnetworks.com
Designation
Consumer Data Analyst
Date Listed
29 Jan 2015
Job Type
Entry Level / Junior Executive
Full/PermFree/ProjPart/Temp
Job Period
Immediate Start - Flexible End
Profession
General Management, IT / Information Technology, Marketing / Public Relations
Industry
Computer and IT, Creative / Media, Retail / eCommerce
Location Name
Orchard
Allowance / Remuneration
$800 - 3,300 monthly
Company Profile
The Nucleus Accumbens has been identified as the reward center of the brain. Although this is an oversimplification, it definitely plays a central role in our reward circuit. Neuroscanning studies show that the nucleus accumbens “lights up” when people think about things that have a reward attached: investments with big returns, buying a sports car or participating in favorite activities.
Anything that promises some sort of emotional reward can trigger our reward circuits. We start envisioning what possession would be like: the taste of a meal, the thrill of a new car, the joy of a new home, the indulgence of a new pair of shoes. There is strong positive emotional engagement in these types of purchases. Accumbens Networks objective is to trigger the nucleus accumbens of consumer brains by providing a tight 360 sensory experience to motivate them to buy more.
Accumbens Networks is an integrated consumer engagement agency. We design and deploy consumer engagement campaigns for leading brands across various categories. Accumbens Networks marries the art and science of consumer branding, based on behavioural insights and innovative technology for data analytics.
Anything that promises some sort of emotional reward can trigger our reward circuits. We start envisioning what possession would be like: the taste of a meal, the thrill of a new car, the joy of a new home, the indulgence of a new pair of shoes. There is strong positive emotional engagement in these types of purchases. Accumbens Networks objective is to trigger the nucleus accumbens of consumer brains by providing a tight 360 sensory experience to motivate them to buy more.
Accumbens Networks is an integrated consumer engagement agency. We design and deploy consumer engagement campaigns for leading brands across various categories. Accumbens Networks marries the art and science of consumer branding, based on behavioural insights and innovative technology for data analytics.
Job Description
You have to love numbers. You would be someone love reading details from sets of numbers. Based on the figures we captured. We are seeking a Marketing Data Analyst to assist in data analysis and reporting of customer behaviour and preferences, campaign creation, campaign response and long-term trends.
Principal Responsibilities
• Assist in mining data from a multi-million record marketing database and provide pre-defined analysis and look for opportunities within the data for ad hoc reporting.
• Execute Customer behavior and response reporting including LifeTime Value reporting and other long-term trends in shopping behavior of Customers within segments, as well as monthly summary updates and period-over-period trending.
• Design and execute detailed marketing campaign tests and launch response reporting, observe trends and make recommendations for potential improvements to print, online and eMail and digital campaigns; understanding differences between existing customers and prospect conversions.
• Improve and support ‘test and learn’ capabilities by analyzing marketing campaign results; make recommendations for further testing.
• Support and refine critical elements of our marketing operations; include but not limited to database table enhancements, process improvement recommendations and key performance metrics.
Principal Responsibilities
• Assist in mining data from a multi-million record marketing database and provide pre-defined analysis and look for opportunities within the data for ad hoc reporting.
• Execute Customer behavior and response reporting including LifeTime Value reporting and other long-term trends in shopping behavior of Customers within segments, as well as monthly summary updates and period-over-period trending.
• Design and execute detailed marketing campaign tests and launch response reporting, observe trends and make recommendations for potential improvements to print, online and eMail and digital campaigns; understanding differences between existing customers and prospect conversions.
• Improve and support ‘test and learn’ capabilities by analyzing marketing campaign results; make recommendations for further testing.
• Support and refine critical elements of our marketing operations; include but not limited to database table enhancements, process improvement recommendations and key performance metrics.
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Accumbens Networks - Designation:
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General Management, IT / Information Technology, Marketing / Public Relations - Industry:
Computer and IT, Creative / Media, Retail / eCommerce
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