Starwood Hotels & Resorts Worldwide, Inc. – Digital Marketing Intern

The intern will work for Starwood AP Digital Marketing team based in the Singapore’s office. Marketing initiatives managed by this role include:

• Digital marketing campaigns for Asia Pacific – mobile apps, branded sites, search, social media, display, email, messaging apps etc.
• Search Engine Optimization (SEO)
• Video curator for Asia Pacific hotels
• New Hotels digital marketing launches
• Digital performance reporting
• Loyalty and Partnerships

The intern will focus on projects and initiatives, including the following:

40% - Digital Marketing and Website Content Management / Site Maintenance

• Support the needs of regional teams and agencies to implement paid digital and content marketing tactics for hotels in Asia Pacific
• Coordinate efforts in property website localization and expansion
• Assist in building landing pages for divisional campaigns, perform website optimizations for SEO
• Curate videos for all Asia Pacific property webpages
• Update strategies on key digital platforms and share best practices to deliver increased presence and incremental revenue to hotels

40% - Social Media

• Leverage on social media tools to ensure hotels have a strong presence on social networks and maximize opportunities in new platforms (Facebook, Twitter, Instagram, WeChat, Line, Tripadvisor, Youtube, etc).
• Monitor buzz for Starwood brands and set up policies for all properties and brands under the Starwood umbrella.
• Generate on-brand content and report on social media performance
• Social media contests and management

• Share monthly insights on production, trends, booking and stay patterns as well as channel analysis

Requirements:

You should be a high-potential intern who is passionate, committed and keen to establish a career in the hospitality industry and/ or the marketing sector with the following attributes:

• Able to commit full-time at least 6 months from June to December 2016
• Digital native and fast-learner
• Data driven yet creative, results oriented
• Writes well, articulate
• Enthusiastic and a “can-do” attitude
• Innovative, start-up spirit
• Takes initiative, anticipates needs, very pro-active
• Organized, detail-oriented and deadline-sensitive
• Excellent communication skills; Demonstrates poise, tact and diplomacy
• Experience managing external agencies (e.g. media, creative, social and technology partners etc.)
• Keen understanding of the digital environment
• Proficient in Microsoft Office (namely Excel and Powerpoint, Photoshop would be an added advantage)