Singapore is the third international country outside North America to introduce Starbucks to its discerning customers who readily embrace the Starbucks Experience. Starbucks Coffee Singapore is a wholly owned subsidiary of Starbucks Coffee Corporation since June 2004. The first Starbucks store opened on 14 December 1996 at Liat Towers, strategically located along the nation's renowned Orchard Road shopping belt. Starbucks coffee houses offer more than the finest coffee sourced from across the globe. Friendly people, great music and a comfortable upbeat meeting place create the famous Starbucks Experience.
Our mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
This internship contributes to Starbucks success by supporting the development and implementation of market and store-specific strategic marketing plans that focus on increasing sales, supporting company growth and creating local value and applicability for the Starbucks brand. Models and acts in accordance with Starbucks guiding principles.
During the internship with Starbucks you will be learning about marketing and category management, apply your knowledge of marketing, advertising, communication and product development and gain valuable experience working in global brand.
Responsibilities and essential job functions include the following:
· Assists with the development and communication of marketing business plans, promotional recaps, creative briefs and presentations.
- Supports the implementation of marketing projects, programs, products and promotions.
- Oversees and coordinates or manages communication initiatives, special events, advertising production and placement, direct marketing, production of communication materials or other marketing programs
- Works with all cross functional teams to ensure successful execution of programs.
- Supports the team in the generation of reports to effectively measure and track results of local marketing initiatives
- Involvement in competitors’ checks and analysis project
Requirements
- Minimum Diploma/Bachelor in marketing or Business
- Ability to communicate clearly and concisely both orally & writing
- Ability to work both independently and as part of a team
- Ability to work in a fast paced and changing environment
- Time management skills and strong project management skills
- Ability to act resourcefully and creatively
- Meticulous with an eye for details
Related Job Searches:
- Company:
Starbucks Coffee Singapore Pte Ltd - Designation:
Marketing & Category Coordinator (Internship) - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce