Robert Bosch (SEA) Pte Ltd – Intern – Marketing, Asia Pacific (Software Innovations)

Intern – Marketing, Asia Pacific (Software Innovations)

Entry Level / Junior Executive

IT / Information Technology, Marketing / Public Relations

11 Bishan St 21 Singapore 573943

Regional role within Asia Pacific assisting in the marketing of the Bosch IoT Suite and solutions based on it for sectors such as manufacturing, energy and transportation.
Job Requirements:
• Assist to develop and implement marketing strategies for brand awareness and lead generation across key regions in Asia Pacific
• Execute and support integrated marketing campaigns across the region for solutions within the Bosch Software Innovations’ portfolio. Collaborate with internal and external stakeholders, including marketing agencies for both planning and execution
• Provide campaign analysis and reporting to understand the ROI of these programs and campaigns for optimization and continuous improvement in all marketing efforts
• Together with the Regional Marketing Team manage and coordinate co-marketing activities with channel partners in the region, including strategy planning, messaging, campaign development, media planning and execution
• Assist with project management of overall marketing plan
• Knowledge of B2B online media marketing, paid search, display advertising, Google Ad Words and other digital marketing channels, including those in China
• Collaborate with global marketing teams to develop integrated collateral and campaigns with efficient resource utilization
• Assist to build and execute a social media plan that reaches the target audience, and communities while positioning the company as per the corporate communication guidelines
• Translate, edit and/or gain approval for assigned marketing material
• Assist to develop or design corporate marketing materials –brochures, flyers, presentations, etc.
• Support and contribute to internal communication activities
• Develop and execute events for customers, partners and internal audiences where assigned
Candidate Requirements:
• University graduate or student in the areas of Marketing, Business Studies, Communications
• Knowledge of software solutions in the Enterprise space is a plus
• Outstanding communication and interpersonal skills
• Excellent verbal, writing and editing skills in English and Mandarin
• Strong entrepreneurial spirit and high level of creativity
• Self-motivated go getter, requiring minimum supervision
• Pro-active and able to work effectively within a multi-functional and cross-cultural team across organization and functional boundaries
• Understanding of search and social media channels including those in China (such as WeChat, YouKu, Baidu etc) would be a plus
• Proficiency in Adobe Illustrator would be a plus
• For students not studying locally, please ensure that you are able to fulfil the required Visa requirements.