Mirum Singapore
In early 2015, the J. Walter Thompson Company united a set of its digital agencies to form Mirum, a new global agency that works to transform how businesses communicate and grow.
Mirum, the Latin word for amazing, spans 18 countries and has over 40 offices and more than 2,200 professionals.
It brings together Digitaria, Casa, XM Asia, Activeark JWT and Twist Image under a single brand. It also offers digital shopper activation through Lunchbox, search and performance marketing through i-Cherry and service design through HeathWallace. Quirk, Clarus and X-Prime are also part of Mirum, but are not rebranding at this time.
All of these businesses share common values in their entrepreneurial attitude, technological capabilities and amazement with what can happen when you take a digital-first approach to marketing which is why they say "Never lose your sense of wonder.”
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