Helpling is the world’s leading on demand home cleaning service – we are an online platform that facilitates the connection of professional cleaners with customers who want their homes cleaned. Since we were founded early last year, we have raised over USD$62 million in venture funding and are now active in over 200 cities across 15 countries! Check out Helpling.com.sg for more information, including photos and articles from our Press Room!
As a Rocket Internet backed venture, we are unique in that, unlike other start-ups, we have the ability to design and implement multi-channel, cross-functional campaigns at unparalleled scale to drive our brand visibility and sales growth.
We have built a young, motivated and enthusiastic team who work hard to balance creativity with strategy development and execution, but we are looking to expand! Currently we are looking for a PR & Communications Manager to join our growing team.
We are looking for an experienced PR & Communications professional who is familiar with Singapore’s media landscape to develop and grow Helpling’s brand across Singapore. Your role will be approximately 70% PR and 30% Social Media Management, and you will be responsible for the following:
- Working with the Singapore management team as well as our global team in Berlin to devise comprehensive PR and Communications strategies across multiple platforms
- Liaising with media and pitching for opportunities to strengthen the Helpling brand (e.g. via interviews, media releases, commentary pieces etc)
- Working across departments to develop, maintain and drive a rolling editorial calendar that leverages on opportunities across a range of media
- Writing and developing content in-house as well as in conjunction with partners, for example blog posts, newsletters, videos and other creative material for Social Media channels
- Coordinating and planning PR events and campaigns for the media and Helpling community
- Community Management across all Social Media platforms – building and developing Helpling’s brand name, strengthening the Helpling Community, driving engagement and increasing fan base etc
- Managing all Social Media content – taking 100% ownership of all promotions, campaigns and events (working closely with the Marketing team)
Essential Skills
- At least 2 years local experience in PR (agency experience preferred) – with experience pitching to media and writing press releases, articles and other PR-related content
- Established Home and Lifestyle contacts across print, broadcast, digital and social media
- Good command of English (both written and oral) – you will be creative and resourceful and LOVE to write, with the ability to effectively bring your words to life
- Experience in planning, executing and managing PR campaigns and events across different mediums
- Community Management across a variety of platforms (e.g. Facebook, Instagram, blogging platforms etc)
- Degree qualified and experience working in a start-up environment (or passion for entrepreneurship) preferred
- Analytical and proactive, with the ability to work independently to tight deadlines (in coordination with HQ in Berlin)
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Helpling - Designation:
PR & Communications Manager - Profession:
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Computer and IT